Changing my Name

When I first named my business "Heartstring Primitives", it was a good title for what I created and sold... various primitive-style items, using a variety of art mediums. When the snowball effect occurred that launched me into sampler pattern sales, I was still operating my primitives business. But as my pattern sales grew, I found I had less time for creating finished goods, and began to grow uncomfortable with the "Primitives" part of my business name. I added the word "Samplery" to my pattern covers, with the intention of eventually eliminating "Primitives" altogether. I feel that the time to make that move is now.

Samplers... the stitching and designing and reproducing of samplers was what started me on my journey into the world of online sales, and it feels right and true to myself to be returning to that origin. I am sure that I will continue to offer finished goods to my blog followers as inspiration moves my fancy, but the primary focus of my business will once again be on the needlework that I love so very much.

So, starting today, I would like to begin the transition from being known as "Heartstring Primitives" to being known as "Heartstring Samplery". I have a new logo, designed using one of my very own papercuttings that represents the feeling I truly want to convey, that the designs I present to the world, are all creations that spring forth from my heart. I am strongly convicted to never, ever offer a design that is not meaningful in some way to me. I will not offer designs that were made just to generate money, but rather to generate an emotional response, a resonation in the hearts of my customers.