Monday, January 18, 2010

Changing my Name


When I first named my business "Heartstring Primitives", it was a good title for what I created and sold... various primitive-style items, using a variety of art mediums. When the snowball effect occurred that launched me into sampler pattern sales, I was still operating my primitives business. But as my pattern sales grew, I found I had less time for creating finished goods, and began to grow uncomfortable with the "Primitives" part of my business name. I added the word "Samplery" to my pattern covers, with the intention of eventually eliminating "Primitives" altogether. I feel that the time to make that move is now.

Samplers... the stitching and designing and reproducing of samplers was what started me on my journey into the world of online sales, and it feels right and true to myself to be returning to that origin. I am sure that I will continue to offer finished goods to my blog followers as inspiration moves my fancy, but the primary focus of my business will once again be on the needlework that I love so very much.

So, starting today, I would like to begin the transition from being known as "Heartstring Primitives" to being known as "Heartstring Samplery". I have a new logo, designed using one of my very own papercuttings that represents the feeling I truly want to convey, that the designs I present to the world, are all creations that spring forth from my heart. I am strongly convicted to never, ever offer a design that is not meaningful in some way to me. I will not offer designs that were made just to generate money, but rather to generate an emotional response, a resonation in the hearts of my customers.

15 comments:

staci said...

Love your new logo! Best of luck with your new business focus :)

Patti said...

Perfect! Love the new name and especially your papercutting ~ it's the perfect visual!

Wishing you contentment and success!

Blessings, Patti

Cari said...

I love your new logo - it is just wonderful. What a great new name for your design work. Can't wait to see what you are working on next.

Nancy said...

Nice new name, and I love your logo! Because your designs come from your heart is the reason they are so beautiful and you are successful. Can't wait to see what you release this year!

Jen Kershner said...

Hi Beth! I just found your comment waiting to be approved on my blog and I wanted to let you know that the mugs are from Anthropologie. I bought them on sale so I don't know if they still have them. Good luck!

ohiofarmgirl said...

Love the new name. Your samplers look so warm and inviting!!! I just found your site and I am enjoying reading your posts. I do have a question for you...I see you are stitching the Mary Wigham and when I go to the site I get the pictures that tilt but i cant find the download...can you give me more information for the download? thanks dianntha

Melissa said...

Congratulations! You are nurturing your business in a great way. Love the new logo and the new name.

The best is yet to come!

Catherine said...

I love the new name and the design is just perfect! Good luck with your endeavors!

Margaret said...

It's the perfect name -- I wish you all success! I love your designs so you know you'll have at least one customer! :D And I love your papercuttings too (can't spell that long s word. lol!)!

Diana said...

I love samplers and I will continue to look forward to seeing and stitching your designs. Ihe new name sounds nice.

mainely stitching said...

A wonderful change, Beth, that really reflects how you've grown as a designer. :D

Sherry said...

I love the new name alot! It fits you perfectly too! Great choice.

Siobhan said...

Love the new logo and the design name change! I hope it brings you more of the success that you deserve.

Dora said...

I love the name change and how it reflects your growth as a designer.
I also especially like the last two sentences of your post.

Paulette said...

That's the coolest company name I've ever heard. LOVE it!!

Paulette